Jameson Launches St.Patrick's Day SPTO Campaign

St. Patrick's Day, the most significant holiday in Ireland, is almost here and it means a day off, but many other countries must make due with postponing the celebrations till they get home from work. Jameson has an answer. Regina Hall is a part of what is really just a marketing effort! The Irish whiskey giants are creating life-sized cardboard cutouts that you can set up at your workstation while you’re off doing, well whatever it is you do on Paddy’s Day.

“We’ve all been there before — your boss forgot you took an SPTO [St. Patrick’s Day Time Off] and swings by to meet one-on-one. Or your finance department didn’t get your SPTO memo and requests your latest expense report while you’re out of the office,” says Johan Radojewski, Jameson’s vice president of marketing.

“That’s why in the true spirit of Jameson, we are introducing the Jameson Desk Decoy: a comical, life-size version of yourself for the office, so the real you can take that planned SPTO and go celebrate St. Patrick’s Day.” Scary Movie actress Hall helpfully appears in a series of videos to demonstrate how her Jameson Desk Decoy helps her bail on the office.