From Family Guy to Whiskey Brand Owner

By Craig Ellis
Author Bio: Craig's love for all things whiskey began when he visited his first distillery, Talisker in 2006. During his free time, he likes to visit distilleries around the globe, planning his travel around these locations. Craig created The Pot Still in 2016 when he first started to collect rare and unusual whiskeys. His whiskey collection has grown and grown since. Craig writes and reviews independently and is not commissioned by any brand or distillery. Craig's views and opinions are his own.
From Family Guy to Whiskey Brand Owner

A misleading and catching headline, it is indeed about Seth McFarlane, the creator of Family Guy, American Dad, and, for us older folks, a writer on Johnny Bravo. Seth McFarlane is following the biggest trend to hit the drinks industry in having famous brand ambassadors, brand owners and actual distillers. Just take a look at The Rock's Tequila brand Teremana, or George Clooney's Casamigos Tequila.

However, McFarlane has decided to go a different route to agave, instead he’s chosen to enter the wonderful world of whiskey by becoming brand stakeholder and ‘chief storyteller’ of Bear Fight American single malt whiskey. When a job title doesn't exist, just make one up to suit your skillset.

“There’s a lot of whiskey out there. So for me to put my name on it, you know it’s either great, or I’m getting paid a ton of money,”
- Seth MacFarlane.

“Well, they’re paying me almost nothing which means Bear Fight is damn good whiskey. I don’t always stare off to the left side of a photo at something off-camera while holding a bottle, but when I do, that bottle is Bear Fight whiskey.”. His charismatic approach to the brand reminds me of one, Ryan Reynolds, expanding the reach of the brand to those who might not have tried to venture that way, hell, Ryan Reynolds suave talk on Aviation Gin even made me order a bottle to try it, don't look him in the eyes. I still don't like the taste of Gin...

Ryan Reynolds Aviation Gin

Tags: Single Malt, American Whiskey, Whiskey News

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