Matthew McConaughey and Wild Turkey end partnership

By Craig Ellis
Author Bio: Craig's love for all things whiskey began when he visited his first distillery, Talisker in 2006. During his free time, he likes to visit distilleries around the globe, planning his travel around these locations. Craig created The Pot Still in 2016 when he first started to collect rare and unusual whiskeys. His whiskey collection has grown and grown since. Craig writes and reviews independently and is not commissioned by any brand or distillery. Craig's views and opinions are his own.
Matthew McConaughey and Wild Turkey end partnership

I recently published a piece on celebrity and spirit brand partnerships and collaborations, which included fascinating celebrity/drinks collaboration stories. However, sometimes even the best things must come to an end. I recently found out that Matthew McConaughey and Wild Turkey will call it quits at the end of the year (2022).

Matthew McConaughey and Wild Turkey partnership

I like to assume that the nicest actor in the world (in my opinion) was appointed creative director for the bourbon juggernaut in 2016. They announced the launch of McConaughey's very own bourbon brand, Longbranch, two years later.

Matthew McConaughey and Longbranch

"Our current deal with Matthew will expire at the end of 2022, and our teams will peacefully part ways", a Wild Turkey spokeswoman. "Matthew will always be family, even though our official affiliation with Wild Turkey and Longbranch will come to an end. We created the foundation for Longbranch to continue to play a significant role in the portfolio thanks to Matthew's creative vision and Eddie Russell's knowledge of whiskey. The essential McConaughey signature will no longer be on bottles starting in the following year." Will the flavour be the same without it? One can presume so, but will it lose that extra spark that Hollywood's star brings to the brand. 

Matthew McConaughey and Wild Turkey


Tags: Bourbon Whiskey, Wild Turkey

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